Parachute Hair Oil
Increased awareness about product, visibility and attain is caused by promotion. With new idea of built-in Marketing communication coming into image, it is crucial not only to advertise via different channels but also make it possible for all of the communication throughout mediums is synchronized with one central theme. An effective communication identifies the audience, and has clear objective as to what must be conveyed to audience, designs correct and relevant message, selects applicable medium of communication, plans a media combine optimally utilizing the available price range, measure and test the outcomes and at last monitor and handle everything to make sure clean synced run.
Promotional Methods employed for Parachute
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Public Relations and Publicity
Occasion and Experiences Promotion
Embarking on a journey that celebrates the moments of Tender Love and Care (TLC) , each Parachute Advanced Tender Coconut Hair Oil and Yeh Jawaani Hai Deewani came together on similar stage felicitating online contest winner as ‘TLC Queens‘ who shared their greatest moments of ‘Tender love & care Moments‘
2. Parachute Advansed Ayurvedic Hair Oil:
Promoting and Interactive Promotion
PRINT Turns into The new Facebook : Madison came up with a concept of mixing print and social media. Since web penetration was low, they tied with magazines, hooked up small oil bottles and a pre-addressed envelope send with every copy with message – ‘try this and for those who prefer it suggest to good friend by posting again envelope to us’ . Friends later obtained exhausting written letter, oil bottle and two envelopes.
3. Parachute Superior Therapie Hair Vitaliser:
The campaign where Deepika Padukone was the brand ambassador suggested ladies to massage the hair with Parachute Superior for one hour and then use the shampoos with a purpose to look Gorgeous Hamesha.
4. beach waves hair tutorial no heat Parachute Superior Hair Oil:
WORLD’D Finest HAIR : The campaign hinges on a ‘Pass the Sash’ concept where customers can share the ‘World’s Finest Hair’ sash with other Parachute Superior customers they know. This was dropped at life by means of a Fb Application. Users might select a buddy, add the sash to their profile image and pass on the Badge. They could also select to create a video praise by selecting just a few pictures and copy from a given record of options, which then renders right into a video. The application additionally had a Sash Map that tagged places in India where the Sash had traveled, on Fb.
Parachute has employed many extra promotional methods for its different variants and continues to do so.