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I just finished writing a guide titled, The Etiquette of Social Media: How to attach and Respond to Others on this planet of Social Media (To search out out more, learn more beneath). To have a good time the completion of the e book, on Thursday, August the 21st, I went to the Port of Los Angeles, located in San Pedro to see the large Yellow Six Story Rubber Duck, created by Dutch artist Florentijn Hofman.

(I’ve lived in California for nearly 30 years, and that is the first time I’ve seen that bridge..)

After i went to visit the duck, I learned three valuable advertising classes.
It is okay to make use of a six story rubber duck to market something.

Little did I know that there was one other event occurring in correspondence to the arrival of the duck. I solely discovered this out after thorough analysis on the internet, previous to visiting the duck. (Truly, let’s be actual. I used to be simply staring in awe at footage of the duck and browse the articles as nicely since there was nothing else to do at work.) Through my analysis, I came upon the duck was used to promote a tall ship festival.

I didn’t know what a tall ship was, so I requested my girlfriend if she knew. She said she did not. Then I requested her if she knew that the duck was getting used as a tool to promote the tall ship festival. She stated she had no concept, and thought the occasion was just so that folks may see the duck.

ABC 7 News Interviewed some individuals who had been hosting the event:
Capt. Paul Dines: “It’s great. Individuals see the duck, they’re involved, they come down and so they study they like boats too. It’s just a little bit of a distinct period, you feel like it’s more the approach to life that our mother and father enjoy.”

Another interviewee: “You see individuals already are popping out, it is a superb concept.” [1]
These folks knowingly used the duck to promote and convey hype to their event.

This large duck will draw an enormous crowd, no matter what the occasion.
When we arrived, it was at the tip of the day after I had completed my work shift. It was a Thursday, a day when many people stay dwelling. Yet there have been nonetheless a whole lot of individuals there and tons of more strolling in to see the duck.

The duck had drawn such a huge crowd, that it had to be moved from it is original location.
Adrian Arambulo: “It needed to be introduced closer to the Vincent Thomas Bridge. [..] This new location ensures individuals need to pay admission, enter deeper into the grounds and go the opposite ships and distributors.” [2]

Folks can be glad to see the duck. So completely satisfied, they will be open minded to listen to about what you’re providing.

On this instance, I noticed that the duck had not solely brought in individuals who had wanted to see the duck, that they’d all agreed to pay to see it as effectively. Folks lined up from all over the place to see the rubber duck this weekend and paid anywhere from $7-$350 per individual for tickets.

After i went with my girlfriend, we have been okay with paying to see the duck. We were even okay with the truth that the duck was used to advertise one other event. Very similar to the opposite people who had come out to see the duck, we decided to check out cute way to do short hair the Tall Ship festival as nicely.

Is not that some cool heavy artillery Yeah, exactly. We wouldn’t have identified about that either if it weren’t for the duck. Since I was already at the occasion and I used to be so glad to see the duck, I felt that learning about ships and the history behind them appeared quite worthwhile.

The duck attracts thousands and thousands of people to see it from around the globe. The duck has already drawn you in as a part of the group. It is simply what the duck does.

Since you’re already right here and were capable of learn advertising classes from the duck, I decided to make use of this time to plug in the discharge of my latest e-book, The Etiquette of Social Media: How to connect and Respond to Others in the world of Social Media

I was pleased to see the boats, so I am positive that you are glad to listen to more about my book as well.

About the Author:
Leonard Kim is the creator of The Etiquette of Social Media: How to attach and Reply to Others on the planet of Social Media. Leonard has been acknowledged as a Top Writer on Quora, an internet Data Market. He additionally blogs at

Leonard Kim used to like getting cash. Now he likes helping folks. Leonard has mentored individuals across many areas. His objective in life is to help you obtain your targets. Leonard consults in technique, branding, advertising and new business improvement. He supplies life advice to people who are experiencing duress. His basis lies in his means to instill and reinforce racial and social equilibrium in an ever changing and progressive world.

He blogs at House – Leonard Kim.
Oh and he likes cookies, cake and ice cream. Puppies too.

The place to buy The Etiquette of Social Media:
Paperback: The Etiquette of Social Media: How to connect and Reply to Others on this planet of Social Media (9781500918538): Leonard Kim: Books

e book: The Etiquette of Social Media: How to connect and Respond to Others in the world of Social Media – Kindle version by Leonard Kim. Reference Kindle eBooks @

e-book India:

I imagine that no particular person should need to dwell without the advice that’s inside this e book. For each ten individuals who purchases a duplicate of The Etiquette of Social Media: How to attach and Respond to Others in the world of Social Media, I’ll donate a duplicate of my ebook to somebody who does not have the sources to accumulate the e book on their own. My objective is to give out a free copy of my e-book to every individual who is nominated. So as to take action, we can have to help spread the phrase concerning the guide.

The way to Nominate your pals to receive a free copy: Nominate your friend to win a duplicate of Leonard Kim’s first book, The Etiquette of Social Media

How can I share the message
Etiquette is a vital a part of our every single day lives. I used to be at all times beneath the impression that every person knew about such etiquettes. That is, till my inbox flooded and there were comments all over my content once i started to grow to be common on-line. After seeing how so many people didn’t perceive etiquette, I saw that it was becoming an epidemic.

Do your part in preventing this epidemic from spreading.
If you happen to see a troll or someone who’s leaving a rude touch upon any article on the internet, share the hyperlink to this guide. These people want it probably the most.

Here are some examples of some comments you can depart:
John, what you may have said is sort of rude. It seems such as you might have to select up some lessons on etiquette. This guide can assist!

Sardina, since your mom didn’t educate you correct manners, I am going to show you how to out. Read this ebook:

Jackie, how would you are feeling in the event you have been on the receiving finish of this message There’s an individual there, with feelings! Respond higher by reading this:

Billie, have your mother and father ever told you that you simply should not contact a stranger’s hair Rude comments are additionally a no no. Study some class:

Wow Joe, I can see an employer tossing your utility in the trash after studying your remarks. Possibly you need to start learning this information:

But don’t stop there. These ideas need to be taught to our youth, unfold in our college programs and practiced in business environments. Inform your mates, teachers and business associates about the guide. Share the classes you learned with others. Present a replica of the e book to your children, or your folks on their birthdays and different particular occasions. Write your personal review on If you have an existing email base, ship the message out to your subscribers.

Or if that is too difficult, the least you are able to do to take part in the movement is to take a picture of your self reading the guide. Tag it on social media shops with the hashtag #socialmediaetiquette.

Thanks for becoming a member of me on this journey. If obligatory, I will readily be out there for interviews and speaking engagements and i look forward to creating more books all through the years.

Where can I get my copy of the book once more
Paperback (Available in America, UK and Europe): The Etiquette of Social Media: How to attach and Reply to Others on this planet of Social Media (9781500918538): Leonard Kim: Books

book (Obtainable in every single place): The Etiquette of Social Media: How to attach and Respond to Others on the earth of Social Media – Kindle edition by Leonard Kim. Reference Kindle eBooks @

ebook India: How to connect and Reply to Others on the planet of Social Media e book: Leonard Kim: Kindle Store

Are there photos of the ebook prelaunch launch occasion on August thirty first at Choco Rooster
In fact there are!

Here are a couple of of them! I will be uploading extra of them later, as they are available.
(Taken by Aaron Ellis)

P.S. This ebook isn’t for me. It is about solving the epidemic of poor etiquette on social media, whereas helping you get forward in life.