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Three Advertising and marketing Lessons We will Be taught From A Gia.

I just completed writing a e book titled, The Etiquette of Social Media: How to connect and Respond to Others on this planet of Social Media (To search out out more, learn extra beneath). To have fun the completion of the e-book, on Thursday, August the twenty first, I went to the Port of Los Angeles, situated in San Pedro to see the giant Yellow Six Story Rubber Duck, created by Dutch artist Florentijn Hofman.

(I’ve lived in California for almost 30 years, and this is the first time I’ve seen that bridge..)

After i went to visit the duck, I learned three helpful marketing lessons.
It’s okay to use a six story rubber duck to market something.

Little did I do know that there was one other event happening in correspondence to the arrival of the duck. I only discovered this out after thorough analysis on the internet, previous to visiting the duck. (Really, let’s be real. I was just staring in awe at pictures of the hair hair salon duck and browse the articles as nicely since there was nothing else to do at work.) By my analysis, I discovered the duck was used to promote a tall ship festival.

I didn’t know what a tall ship was, so I asked my girlfriend if she knew. She mentioned she didn’t. Then I asked her if she knew that the duck was being used as a tool to promote the tall ship festival. She stated she had no concept, and thought the occasion was just so that individuals may see the duck.

ABC 7 Information Interviewed some people who have been internet hosting the occasion:
Capt. Paul Dines: “It is nice. Folks see the duck, they’re involved, they come down and so they be taught they like boats too. It is somewhat bit of a special period, you are feeling like it is extra the life-style that our dad and mom get pleasure from.”

One other interviewee: “You see individuals already are popping out, it is a superb thought.” [1]
These folks knowingly used the duck to promote and produce hype to their occasion.

This giant duck will draw a huge crowd, it doesn’t matter what the occasion.
Once we arrived, it was at the tip of the day after I had completed my work shift. It was a Thursday, a day when many people stay dwelling. Yet there have been nonetheless a whole lot of people there and hundreds extra walking in to see the duck.

The duck had drawn such a huge crowd, that it needed to be moved from it’s authentic location.
Adrian Arambulo: “It needed to be introduced closer to the Vincent Thomas Bridge. [..] This new location ensures individuals need to pay admission, enter deeper into the grounds and cross the other ships and vendors.” [2]

Individuals shall be glad to see the duck. So completely satisfied, they will be open minded to listen to about what you are providing.

On this instance, I saw that the duck had not solely introduced in people who had wished to see the duck, that they’d all agreed to pay to see it as effectively. Folks lined up from all over the place to see the rubber duck this weekend and paid anywhere from $7-$350 per person for tickets.

After i went with my girlfriend, we have been okay with paying to see the duck. We had been even okay with the fact that the duck was used to advertise one other event. Very like the other people who had come out to see the duck, we decided to take a look at the Tall Ship festival as effectively.

Isn’t that some cool heavy artillery Yeah, precisely. We wouldn’t have identified about that either if it weren’t for the duck. Since I used to be already on the event and I used to be so comfortable to see the duck, I felt that learning about ships and the historical past behind them seemed fairly worthwhile.

The duck attracts millions of people to see it from around the globe. The duck has already drawn you in as part of the gang. It’s simply what the duck does.

Since you’re already right here and have been able to study marketing lessons from the duck, I decided to use this time to plug in the discharge of my newest book, The Etiquette of Social Media: How to connect and Reply to Others on the planet of Social Media

I was glad to see the boats, so hair hair salon I am sure that you’re completely satisfied to listen to more about my book as effectively.

Concerning the Writer:
Leonard Kim is the author of The Etiquette of Social Media: How to connect and Reply to Others in the world of Social Media. Leonard has been recognized as a Top Author on Quora, an internet Knowledge Market. He additionally blogs at

Leonard Kim used to love creating wealth. Now he likes serving to individuals. Leonard has mentored people throughout many areas. His function in life is to help you obtain your targets. Leonard consults in technique, branding, advertising and new enterprise growth. He offers life recommendation to people who are experiencing duress. His foundation lies in his ability to instill and reinforce racial and social equilibrium in an ever altering and progressive world.

He blogs at Dwelling – Leonard Kim.
Oh and he likes cookies, cake and ice cream. Puppies too.

Where to purchase The Etiquette of Social Media:
Paperback: The Etiquette of Social Media: How to connect and Respond to Others on the earth of Social Media (9781500918538): Leonard Kim: Books

e book: The Etiquette of Social Media: How to connect and Reply to Others on the earth of Social Media – Kindle edition by Leonard Kim. Reference Kindle eBooks @

e book India:

I consider that no person ought to have to stay with out the advice that’s inside this book. For each ten individuals who purchases a duplicate of The Etiquette of Social Media: How to connect and Reply to Others on the earth of Social Media, I will donate a replica of my e book to someone who does not have the sources to amass the book on their very own. My purpose is to give out a free copy of my book to each individual who’s nominated. In order to do so, we can have to assist unfold the word about the guide.

The best way to Nominate your folks to obtain a free copy: Nominate your pal to win a duplicate of Leonard Kim’s first e-book, The Etiquette of Social Media

How can I share the message
Etiquette is a vital a part of our every single day lives. I used to be at all times underneath the impression that every particular person knew about such etiquettes. That’s, till my inbox flooded and there were comments all over my content material when i began to become well-liked online. After seeing how so many people didn’t perceive etiquette, I saw that it was becoming an epidemic.

Do your part in preventing this epidemic from spreading.
If you happen to see a troll or somebody who is leaving a rude touch upon any article on the web, share the link to this guide. These people need it essentially the most.

Listed here are some examples of some feedback you can leave:
John, what you’ve gotten stated is kind of rude. It seems such as you may need to pick up some lessons on etiquette. This e book can help!

Sardina, since your mom didn’t train you proper manners, I will assist you out. Read this ebook:

Jackie, how would you are feeling for those who had been on the receiving end of this message There’s a person there, with feelings! Reply better by reading this:

Billie, have your mother and father ever told you that you just should not touch a stranger’s hair Rude comments are also a no no. Learn some class:

Wow Joe, I can see an employer tossing your utility within the trash after reading your remarks. Maybe it is best to start learning this information:

However don’t cease there. These ideas need to be taught to our youth, unfold in our school systems and practiced in enterprise environments. Tell your folks, teachers and enterprise associates concerning the book. Share the lessons you realized with others. Reward a duplicate of the guide to your kids, or your pals on their birthdays and different special occasions. Write your personal evaluation on If you have an current e-mail base, send the message out to your subscribers.

Or if that is just too difficult, the least you are able to do to take part in the movement is to take a picture of your self reading the book. Tag it on social media shops with the hashtag #socialmediaetiquette.

Thank you for joining me on this journey. If mandatory, I’ll readily be out there for interviews and speaking engagements and that i look forward to creating more books all through the years.

Where can I get my copy of the book again
Paperback (Accessible in America, UK and Europe): The Etiquette of Social Media: How to connect and Respond to Others on this planet of Social Media (9781500918538): Leonard Kim: Books

ebook (Obtainable everywhere): The Etiquette of Social Media: How to attach and Reply to Others on this planet of Social Media – Kindle version by Leonard Kim. Reference Kindle eBooks @

book India: How to connect and Reply to Others on the planet of Social Media e book: Leonard Kim: Kindle Retailer

Are there pictures of the ebook prelaunch launch event on August 31st at Choco Hen
Of course there are!

Listed below are just a few of them! I’ll be importing more of them later, as they are available in.
(Taken by Aaron Ellis)

P.S. This guide is not for me. It is about fixing the epidemic of poor etiquette on social media, while serving to you get forward in life.