The Excessive Value Of Beauty Pageants
Tens of thousands of dollars can get you a 12 months of school, a brand new car or perhaps a down payment on a house. Or you could use that money to enter a significant beauty pageant, like the Miss USA pageant, set to take place Sunday. Contestants usually spend an amount that is greater than the cash prize awarded to the pageant’s winner: reportedly someplace within the five-determine range for national pageants, and presumably much less for state and local titles.
Kim Gravel, star of Lifetime’s “Kim of Queens” (which can return for a second season this fall), owner of The Pageant Place costume and teaching service and the 1991 Miss Georgia America, stated pageant dresses alone can run from “$seven hundred to $1,000 when purchased off the rack, or as a lot as $5,000 for the severe competitor.”
“Now it’s a giant business,” said Gravel. “There’s a pageant each week.”
Lisa Barefield, advertising director for Henri’s Cloud Nine in Minerva, Ohio, which is dressing 4 ladies competing in the 2014 Miss USA pageant, mentioned she’s seen customized dresses cost $8,000 to $10,000 each “for the large pageants.”
Approximately 2.5 million ladies compete in more than 100,000 beauty pageants each year within the U.S. in response to Statistic Mind, and no less than 72 percent of contestants rent a pageant coach like Gravel, often at a cost of $one hundred or extra an hour, generally three classes per week, according to Gravel—and a protracted listing of different expenses. Then there’s hair and make-up (about $250 an hour), a spray tan ($75), and a wig or extensions ($200).
Pageants also cost an entry payment that can vary from $300 to $500, Gravel mentioned, although some pageants can cost as a lot as $1,000 to enter.
Barefield mentioned customers sometimes need additional outfits beyond an evening gown — for the opening quantity, interview portion, rehearsals, swimsuit competition, and public appearances. And all should be accessorized with shoes and jewelry.
“It can definitely add up,” said Barefield.
Rachel Slawson, 19, the present Miss Provo USA 2015 and a Miss Utah USA 2014 contestant, spends a bit less than a lot of pageant contestants. She plans to lace closures sew in spend $600 to $seven-hundred at Salt Lake Metropolis-based mostly shop Ypsilon for her costume to compete within the 2015 pageant.
“To me, it’s not a lot about the price of the gown as it is how I really feel in it,” she said.
Final season, Slawson said, she spent only $100 for a Nephi Garcia gown as a result of the designer gave her a discount as promotion for his model. She’s also sponsored by makeup artist Jannet Delgaldo, Pureza Salon, Medi Spa and Xtend Barre Provo, which provides her beauty services and a space to exercise in alternate for promotion on social media to her 2,500+ followers. All the remainder of her bills, including journey costs and the entry charge, she pays for on her own.
“My first pageant I invested little or no effort and cash,” she said. “This year I have taken it more seriously. I want to win. I need to be Miss Utah USA.”
Gravel said younger ladies enter pageants not just to earn scholarship cash, as she did, but additionally because they consider a win will help propel them into the spotlight. Actress Ali Landry, for example, was Miss USA 1996 and singer Britney Spears competed in native pageants in her native Kentwood, Louisiana.
“It’s profitable on so many different levels and that’s why it’s so aggressive now,” she mentioned. “It’s in regards to the launching pad.”
Pageants have additionally changed through the years, from what contestants wear—swimsuits, Gravel mentioned, use to be way more modest, for instance — to a decrease cost of entry, as paradoxical as that sounds.
“It was more expensive again within the day,” she said, because there wasn’t a “dress store on each nook,” forcing girls to pay designers for customized-made dresses. Now the choices are limitless, attributable to a proliferation of formal-wear outlets and imports from nations like China.
“The accessibility is more prevalent so it drives the cost down,” Gravel mentioned.
While health has at all times been a part of pageants, Gravel mentioned, expectations have gone up. Many women, feeling they should be in good bodily shape, and hire dear personal trainers or go for plastic surgical procedure. Gravel believes that is ailing-suggested.